FULL COVERAGE MATTE FINISH: Highly pigmented liquid concealer delivers rich, full-coverage payoff with a long-lasting matte finish that helps blur imperfections, dark circles, and redness for a smooth, even-looking complexion. 16HR LONG-WEAR PERFORMANCE: Crease-resistant, transfer-resistant formula provides up to 16-hour wear, for flawless coverage...

ORANGE COLOR CORRECTOR: Camouflages spots and darkness found under the eyes in tan to rich skin tones. HYDRATING SKINCARE-INFUSED FORMULA: Infused with hyaluronic acid, this long-lasting and crease-resistant formula helps smooth under-eyes to camouflage discoloration, dullness and redness. FULL COVERAGE, SATIN FINISH: Hydrating and...

HIGH-PIGMENT LIQUID BLUSH: Build and blend a dewy pop of color with e.l.f. Cosmetics Camo Liquid Blush. The pigment-packed formula gives cheeks a long-lasting flush that’s flattering as e.l.f. CREATES A SOFT FINISH: The lightweight liquid blush formula effortlessly blends out to a soft...

DUAL LASH & BROW APPLICATION: Clear mascara gel works as both lash definer and eyebrow grooming gel. Separates lashes and shapes brows into place for a clean, natural look. LONG-LASTING, CLEAR-DRYING HOLD: Lightweight, clear formula delivers all-day hold without stiffness or flaking. Keeps brows...

ALL-IN-ONE LIP LINER: Meet your new glide-or-die lip liner. This creamy lip pencil glides on like a dream (no tugging here!) to precisely line, define, and sculpt your lips with a smooth-as-e.l.f. application. HIGHLY-PIGMENTED COLOR: The ultra-pigmented formula delivers rich color to your lips....

ULTRA-GLOSSY TINTED LIP OIL: Drench lips in an addictive sheer wash of ultra-glossy color with this revitalizing tinted lip oil. NON-STICKY FORMULA: The ultra-plush, XXL applicator slicks on a comfortable, non-sticky formula with a fresh minty scent. INFUSED WITH NOURISHING INGREDIENTS: Infused with nourishing...

BUTTERY TINTED LIP BALM: Long-lasting nourishing lip balm with a buttery soft formula. BUILDABLE COLOR AND SHINE: Adds a wash of buildable color (choose from delicious shades) and a glossy finish. SMOOTH AS e.l.f. APPLICATION: Features a lip-hugging tip for a smooth application. HYDRATING...

SO E.L.F.-ING FLAWLESS FINISH: This sheer, loose setting powder wraps your skin in a dreamy, soft-focus glow, blurring the appearance of fine lines and pores for an airbrushed, selfie-ready look. WEIGHTLESS WONDER: Experience skin that feels as light as air. Our silky-smooth formula bakes,...

CREASE-PROOF COVERAGE: The e.l.f. Hydrating Camo Concealer is a long-wear liquid concealer that provides crease-proof full coverage while hydrating your skin. The shade Light Sand is light with neutral undertones. NO MORE UNDER-EYE CIRCLES: This nourishing product covers up imperfections and under-eye circles while...

SHAPE, DEFINE, FILL Our instant lift eyebrow pencil shapes, defines, and fills in brows for a natural, polished look. Make your brows appear thicker, fuller and more detailed with this dual-sided pencil and brush. Perfect for use with stencils. LONG LASTING STYLE Achieve precise...

DUAL-ENDED WITH SPOOLIE: This brow pencil features a precision tip on one side and a spoolie brush on the other to shape, blend, and groom brows to create natural-looking brows—rain or shine! WATERPROOF LONG-LASTING FORMULA: Designed for reliable wear, this smudge-resistant, waterproof formula helps...

MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever. SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each...

LASH LENGTHENING MASCARA: Get lash extension hype in one swipe! This long-lasting, lengthening mascara creates the look of lash extensions using lightweight tubing technology to visibly extend the look of lashes beyond their natural length. TUBING TECHNOLOGY: This unique technology wraps lashes in lightweight...

VIBRANT, BLENDABLE COLOR: The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of color. FOR EYES, LIPS & CHEEKS: This versatile, multi-use stick works overtime as an eyeshadow, lipstick, and blush, delivering a gorgeous hint of color...

ULTIMATE EYE PENCIL: The e.l.f. No Budge Retractable Eyeliner is a waterproof, retractable eyeliner that checks all your pencil liner requirements ALL-DAY WEAR: This product is creamy, ultra-pigmented, and has ultimate waterproof staying power INTENSE LOOK: We recommend you use this retractable eyeliner pencil...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion. FOR MOST SKIN TYPES: Our Power Grip Primer's formula...

BI-PHASE SETTING SPRAY: This refreshingly fine bi-phase makeup setting spray helps brighten the look of skin and sets makeup for long-lasting wear with a glistening finish. GLISTENING FINISH: Subtle shimmer for a glistening finish and rose-y glow. BRIGHTENING FORMULA: Helps brighten the look of...

LONG-LASTING CURL EFFECT: Expertly designed to create a natural, lifted curl that lasts all day, helping enhance lash appearance without crimping or pulling for a wide-eyed look. STAINLESS STEEL PRECISION: Durable stainless steel construction delivers consistent performance and control, ensuring smooth curling action for...

WATERY CHEEK & LIP TINT: A multi-use blush cheek and lip tint with a hydrating, watery texture for a naturally flushed finish. BUILDABLE COLOR: Blend and build up a sheer, long-lasting stain. FOUR NEW SHADES: So Petal (Light Pink), Mauve Actually (Mauve), Burgun-did That...

NOURISHING CLEANSING BALM: Watch your makeup melt away! It’s solid cleansing balm that melts into a luxurious oil and turns into a nourishing milk texture that rinses off clean. INFUSED WITH HYALURONIC ACID: Formulated with hyaluronic acid, ceramides and peptides leaving your skin feeling...